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Graphic Design And Branding
ALTSPACE
AltSpace is a branding project created for a company specializing in projectors called "AltSpace Ship," a product under the AltSpace brand. This project was completed in collaboration with a partner over the course of a semester as part of the *Branding* course at Bezalel Academy of Arts and Design, during the second year of studies. The project involved designing a website, an Instagram page, product packaging, and a complete branding identity that includes a logo, color palette, and visual language. This project was done using Photoshop, Illustrator, After Effects, Spline, Wix, and 3D scanning.
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FAKE NEWS
Fake News - Wikipedia The Printed Edition is a project focused on creating a printed booklet based on a Wikipedia entry, with the added value of exploring related themes. The chosen entry was "Fake News," and the booklet delves deeper into the subjects of misinformation and disinformation, especially in the context of conspiracy theories. The process involved connecting different types of fake news with various conspiracy theories. On the design side, I fused images from both topics, creating new visuals by merging them together. The aesthetic was inspired by scientific book imagery, which I altered using a cut-and-paste technique that references the world of censorship. After designing and editing the booklet, I also created a website prototype in Figma for the booklet's launch event. This project was completed as part of the *Graphic Design and Typography 3* course at Bezalel Academy of Arts and Design, during the second year of studies.
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KORESH 14
Koresh 14 is a branding project focused on developing a visual identity for the historic Koresh 14 building in Jerusalem, which I selected from a list of buildings. The project involved an in-depth exploration of the building’s history and significance, leading to the creation of a cohesive brand identity. This included designing a logo, a poster for an event, which I chose to be a Dungeons & Dragons night, and a motion graphic invitation for Instagram to promote the event. The work was completed as part of the *Graphic Design 2* course at Bezalel Academy of Arts and Design, during the second year of studies.
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